Leading hospitality experts from around the world highlighted some of the crucial challenges facing the global hospitality industry, during a high-profile hospitality summit held in the UAE, with top players and respected keynote speakers exploring methods of supporting the rapid growth of the industry worldwide.

The one-day Siemens Hospitality Innovation Summit, held at Nad Al Sheba, Dubai, saw industry leaders examining the latest trends and important issues currently affecting the industry, both in the GCC and across the globe. The Middle East hospitality industry is currently valued at 200 billion euros (Dh836 billion), with the UAE hosting over 5.5 million guests last year.
The prestigious, industry-specific conference and unique exhibition brought together some of the high-profile names from the international hospitality operator chains, developers, investors and consultants. Prominent speakers at the conference included Rudi Lamprecht, member of Siemens’ managing board, Ruud J. Rueland, general director of Ecole Hôtelière de Lausanne, Thomas Gertz, CEO of Bavaria International and Peter Fuchs, CEO of Siemens.