Diversity signals comprehensive seminar programme
Travel distribution technology, marketing to the gay and lesbian community, understanding the needs of the disabled traveller, what’s cool in youth tourism? and city tourism and culture in Europe.
Just a few of the varied and diverse seminars taking place at this year’s WTM.
Commenting on the most comprehensive programme ever put together at the event, Fiona Jeffery, WTM’s group exhibition director, said: “We have created a dynamic programme of events that shows we have the finger on the pulse of the international travel and tourism industry. The scope of topics are set to inform, educate and challenge our exhibitors and visitors to recognise new areas to help them make the most of their businesses.”
Once again EyeforTravel – WTM’s official conference partner for Travel Technology – will be holding a two day paid for conference Travel Distribution Technology 2005. The two days of executive briefings allow attendees to evaluate the technologies that could revolutionise how their businesses are run.
The gay and lesbian sector has been seeing significant growth over the last year. This is reflected in two seminars taking place on November 15 and 16. Making travel more accessible for the disabled customer is the topic to be discussed by a distinguished panel – on November 15 – to include Keith Richards, ABTA, Sian Foster, Virgin Atlantic, Susan Thomas, RNIB, and Jonathan Kaye, a disability access consultant. The session is to be chaired by Jenny Stephenson, Tourism For All.
The important youth market gets a look as visitors can hear about the developing trends and insights into new emerging market and how to ensure your brand has got, and keeps that ‘cool’ appeal.
And to conclude this whistle-stop tour of seminars at WTM Rob Franklin, ETC, and Augusto Heuscar, WTO, will be presenting the results of a joint City Tourism and Culture in Europe study.