Michelle Mone, the inventor of the now world-famous Ultimo bra, is set to provide a fascinating insight into how she set up her business, created the unique silicone-gel-filled bra and how the travel industry can learn from her experiences.
Now 34, her career began as a fashion model at 15 before joining Labatt’s Beer Company running their Scottish Sales and Marketing team. On being made redundant in 1996 she set up MJM International with her husband, taking three years to create the first Ultimo bra. Launched at Selfridges, the store sold out six weeks of stock within 24 hours.
Her business has since gone from strength to strength, owning seven brands which are sold in 45 countries. Most recently, she signed a deal with ASDA to launch an exclusive ‘Michelle for George’ collection.
Michelle has won a host of awards including Business Start up of the Year 1997; World Young Business Achiever Award; Business Woman of the Year; Great Scot of the Year Business Award and Best Newcomer at the British Apparel Export Award.
In 2001, she was asked by Prince Charles to join the board of directors of The Princes Trust. Commenting on the Business Lecture, Fiona Jeffery, group exhibition director, WTM, said: “We are absolutely delighted that Michelle will be addressing the industry at this year’s Business Lecture. Her remarkable achievements and attitude are inspirational whilst she has seemed to find the answer to juggling the demands of her business with bringing up three young children.”
Since the introduction of the WTM Business Lecture, the event has been addressed by Dr Fons Trompenaar, Barry Gibbons, Simon Woodroffe and last year by Sahar Hashemi.
TTN is the most established trade publication in the Middle East distributed on a controlled circulation basis to members of the travel and tourism industry.
Published monthly by Al Hilal Publishing and Marketing Group, the region’s foremost trade publisher, TTN is aimed at professionals in the industry, from travel agents to airline and hotel personnel.
TTN provides in-depth and extensive coverage of relevant issues in the Middle East and North Africa as well as in other parts of the world. Travel related news, analysis, and new appointments together with information on up-coming exhibitions, marketing and promotional campaigns are presented in an innovative and striking colour tabloid.
Every issue also contains a collation of international and regional news and topical features of interest to readers.