World of Events inks two deals
Extending its scope and span in the regional events management market, Dnata’s World of Events has signed a partnership agreement with UAE based In-Time Events ( ITE) to jointly develop and launch topnotch business-to-business (B2B) events.
The agreement will pave the way for both companies to develop international B2B events with key focus on trade shows, exhibitions, conferences and city events. World of Events brings to the new partnership its marketing, management, regional and technical expertise as well as a large customer base, while ITE adds it research expertise and reputation for organising B2B events as well as its network of overseas representatives in over 30 countries.
ITE is set to conduct the largest event themed on weddings, The Asian Wedding Show, at the Global Village in January next year. The exhibition covering 5,000 sq m will play host to over 250 exhibitors, who will display and sell all wedding related accessories and services for traditional Asian weddings.
In addition, World of Events has also signed a representation agreement with The Bank London, the leading creative events solution company in the UK. The new agreement paves the way for creating the brand, The Bank UAE, which brings together the regional knowledge, logistical and client management expertise of World of Events and the creative and production capabilities of The Bank London.
Gary Chapman, president Dnata and Associated Companies, said: “The Bank UAE will address the current vacuum in the region that is in urgent need of inspired, imaginative and integrated events management solutions.” The Bank UAE is a strategic and business alliance and two experienced creative and production specialists from The Bank London will be part of the new entity to handle business development, account management and produce and implement projects. Rob Boughton, director of The Bank London, said: “We are very excited about the enormous potential of this region.”
By Jonna Simon