Extending its scope and span in the regional events management market, Dnata’s World of Events has signed a partnership agreement with UAE based In-Time Events ( ITE) to jointly develop and launch topnotch business-to-business (B2B) events.
The agreement will pave the way for both companies to develop international B2B events with key focus on trade shows, exhibitions, conferences and city events. World of Events brings to the new partnership its marketing, management, regional and technical expertise as well as a large customer base, while ITE adds it research expertise and reputation for organising B2B events as well as its network of overseas representatives in over 30 countries.
ITE is set to conduct the largest event themed on weddings, The Asian Wedding Show, at the Global Village in January next year. The exhibition covering 5,000 sq m will play host to over 250 exhibitors, who will display and sell all wedding related accessories and services for traditional Asian weddings.
In addition, World of Events has also signed a representation agreement with The Bank London, the leading creative events solution company in the UK. The new agreement paves the way for creating the brand, The Bank UAE, which brings together the regional knowledge, logistical and client management expertise of World of Events and the creative and production capabilities of The Bank London.
Gary Chapman, president Dnata and Associated Companies, said: “The Bank UAE will address the current vacuum in the region that is in urgent need of inspired, imaginative and integrated events management solutions.” The Bank UAE is a strategic and business alliance and two experienced creative and production specialists from The Bank London will be part of the new entity to handle business development, account management and produce and implement projects. Rob Boughton, director of The Bank London, said: “We are very excited about the enormous potential of this region.”
By Jonna Simon
TTN is the most established trade publication in the Middle East distributed on a controlled circulation basis to members of the travel and tourism industry.
Published monthly by Al Hilal Publishing and Marketing Group, the region’s foremost trade publisher, TTN is aimed at professionals in the industry, from travel agents to airline and hotel personnel.
TTN provides in-depth and extensive coverage of relevant issues in the Middle East and North Africa as well as in other parts of the world. Travel related news, analysis, and new appointments together with information on up-coming exhibitions, marketing and promotional campaigns are presented in an innovative and striking colour tabloid.
Every issue also contains a collation of international and regional news and topical features of interest to readers.