Corinthia targets Indian market
In line with its international marketing strategy, Corinthia Hotels International (CHI) has announced the setting up of a new regional sales office in New Delhi, India.
This will be based at Mango IT Solutions, under the guidance of Kavita Bhardwaj, who has been appointed regional sales director for CHI in India.
Mango IT solutions provides comprehensive IT support and web creation and development services to the travel and hotel industry via its IT and call centre. It will shortly be launching an Indiancentric site for CHI: www.corinthiahotels.in . This site will offer an online booking facility and live text chat with an operator. Commenting on the new sales office CHI’s group director of sales and marketing Geoff Andrew said, “This collaboration will undoubtedly strengthen our international presence by attracting business from this previously untapped vast market, while also building on the existing good relationship that we have enjoyed for many years with City Vacations in the UK.
“I am thrilled that we have been chosen to represent CHI in my home country, and I am convinced that CHI will benefit from an increased presence in all segments of the Indian travel industry, most importantly the expanding MICE segment. With its MICE dedicated [email protected] portfolio of upscale hotels in destinations such as Antwerp, Prague, Budapest, Malta, Lisbon, Tripoli, Tunisia and St Petersburg, the prospects for improved MICE business from India to CHI destinations is a challenge I relish,” said Bhardwaj.