In a new marketing approach to position Sharjah firmly on the world tourism map, Mohamed A Al Noman, director of Sharjah Commerce & Tourism Development Authority (SCTDA), headed the emirate of Sharjah delegation to the Moscow Leisure Exhibition held last month at the Olympic Sports Complex.
The delegation consisted of senior representatives of major players in the travel and tourism industry in Sharjah including Sharjah International Airport Authority, Sharjah Airport Travel Agency, Sharjah National Hotels (Marbella Resort, Holiday International and Oceanic Hotel), Coral Beach Resort, Radisson SAS Resort, Millennium Hotel, Embassy Suites Hotel, Marhaba Resort, Sharjah Rotana Hotel and Radisson SAS Resort.
Moscow Leisure Exhibition is the main international autumn fair in Russia and marked the beginning of the winter season. It provided the perfect timing for companies to prepare programmes for the fall and winter season and fix the new rates. It was a good occasion for Sharjah’s delegation to meet Russian buyers and to establish new business contacts and finalise contracts with Russian travel agents.
Attending the exhibition for the fifth time, SCTDA increased its exhibition floor space to 72 sq m. The stand had large graphic detailing of prominent landmarks of the Sharjah City. “Sharjah’s tourism sector has benefited from our participation at the exhibiton,” said Al Noman. “Being the second biggest tourism market for Sharjah – more than 250,000 Russian tourists visited the emirate in 2004 – the Russian market is of great importance for Sharjah. We hope our share from the Russian tourism market his year will grow as a result of our participation at the exhibition.”
TTN is the most established trade publication in the Middle East distributed on a controlled circulation basis to members of the travel and tourism industry.
Published monthly by Al Hilal Publishing and Marketing Group, the region’s foremost trade publisher, TTN is aimed at professionals in the industry, from travel agents to airline and hotel personnel.
TTN provides in-depth and extensive coverage of relevant issues in the Middle East and North Africa as well as in other parts of the world. Travel related news, analysis, and new appointments together with information on up-coming exhibitions, marketing and promotional campaigns are presented in an innovative and striking colour tabloid.
Every issue also contains a collation of international and regional news and topical features of interest to readers.