Qatar Airways to sponsor CNN’s ‘Quest’
Qatar Airways and CNN International have announced a collaboration as part of an integrated communications solution developed by the international news broadcaster.
Quest, a new monthly half-hour feature programme being sponsored by Qatar Airways, is set to become a key part of CNN’s programming schedule. This new monthly series puts CNN’s Richard Quest in front of some of the world’s most influential figures as he goes in quest of the excellence that drives the world. The partnership with Qatar Airways includes sponsorship of the monthly programme on CNN and the dedicated website on CNN.com international edition, online advertising across the international website and a series of 60 second vignettes to run alongside Qatar Airways’ advertising spots. In the new programme, Quest dispenses with the usual sofa and Q&A format and uses his unconventional and unique interviewing style to gain insight into what makes icons tick.