Bonyan International Investment Group, the new face and identity of Dar International for Development (DAR), announced its new corporate name and revealed plans of launching the tallest hotel tower in the world.
The move to have a new corporate identity is in line with the company’s vision to have a single identity to consolidate the group of companies that work under the same umbrella, which include the National Investments Company, Al Ayaan Group of Companies and the Feasibility Group.
Tariq Ramadan, group general manager, Bonyan International Investment Group said, “This is a symbolic moment for the company as we reveal our new corporate identity and also announce plans to soon launch one of our key properties in Dubai.
“The recent rebranding has been done to create a strong platform for local and regional expansion of the company, and the name ‘Bonyan’ is inspired by our company’s mission to build dream homes and landmark properties that are unique, luxurious and innovatively designed. Our drive and passion to develop luxury landmark properties that are exclusive and unique has led us to conceive the Park Square Tower, which will soon be launched in partnership with KM Properties (member of Al Rostamani Enterprises) in Dubai. It is the culmination of our vision to create architectural masterpieces that are unmatched in design, creativity, quality and functionality.”
Once completed, this Dh4.4 billion property will be the tallest hotel tower in the world and second highest tower across the globe. It will feature 150 floors.
Centrally located in the prime business district and near Dubai’s upcoming Metro Station, the Park Square Tower is expected to be completed in 2010. A one-stop destination for entertainment, fine-dining experience, shopping and leisure facilities, this tower and the Park Square area will offer tourists and business travelers alike the best in luxury and comfort.
Ramadan added, “Park Square Tower is an ambitious project that comes at a time when the hotel industry is booming and the demand for luxury hotels in Dubai is at its peak. With Dubai gaining recognition as a leading tourist destination and 15 million tourists projected to visit the city by 2010, the time is ripe for us to tap the potential of this growing sector.”
Bonyan International Investment Group has already witnessed tremendous growth since the inception of the company with plans to develop some ambitious projects across the region involving investments of over Dh5 billion. These projects involve the construction of some of the most prestigious landmarks of the region, which include Furniture City, the International Real Estate Centre, the Lagoon Plaza, Rose Rotana suites and the Park Square Tower. The Lagoon Plaza Tower, already under construction in the new district of Doha, has been nominated by the Guinness Book of World Records for being the tallest zig-zag tower in the world.
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