Marriott seeks more mileage from ATM
Marriott hotels hope to extend the gains from the "tremendous exposure" they had at the past Arabian Travel Markets this year."We want to create more mileage and stamp in our clients perception the loyalty to all our 14 brands," said Ian Paul Medalle, the Field Marketing and PR Manager of Marriott Worldwide Sales Office in Dubai. The group also hopes to increase awareness of Marriott brands across the region at the ATM. This is the third time that the group will be taking part in ATM. "Our Middle East and European properties had a tremendous exposure in the Middle East market," said Medalle. He said the group would be promoting all Marriott brands plus their forthcoming properties in the Middle East and Europe at the show which he described as "a successful one that is growing every year, creating a niche in Dubai". Marriott Worldwide Sales Office acts as a business and cultural liaison for properties and other related entities. It supports the sales effort for all brands; enhances awareness of Marriott International; sources, qualifies and quantifies potential clients in the market; expand distribution channels in a cost effective manner and supports all other Marriott sales efforts in the market.