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Shangri-La to spread to new markets
August 2005 203

What is Shangri-La planning?
Shangri-La plans to double its number of properties by 2009,” says Elizabeth DeMotte, vice-president, public relations, Shangri-La Hotels & Resorts.

“We will bring our distinctive brand of Asian hospitality to new markets in key gateway cities in selected locations, thus introducing new customers to our products and capturing guest loyalty on an accelerating basis. This will be our strongest competitive strategy in 2005 and the years ahead.”

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