The Pacific Asia Travel Association (Pata) Travel Mart marks its silver jubilee next year.
Nepal will take the centre-stage as the feature country at the 25th mart to be held from April 9-12 at the Singapore International Convention and Exhibition Centre (SICEC).
The south Asia kingdom will be featured under the tagline "Mount Everest and More, Experience it in Nepal". The mart will serve as a launchpad for Nepal's coming tourism campaigns.
The event has generated huge revenues for Pacific Asia suppliers since the first Mart in Manila in 1978. A series of strategic initiatives will be launched to ensure quality buyers and increased attendance.
These include extensive buyer nomination exercise, collaborations with travel trade journals and tactical direct mailings to key countries.
TTN is the most established trade publication in the Middle East distributed on a controlled circulation basis to members of the travel and tourism industry.
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TTN provides in-depth and extensive coverage of relevant issues in the Middle East and North Africa as well as in other parts of the world. Travel related news, analysis, and new appointments together with information on up-coming exhibitions, marketing and promotional campaigns are presented in an innovative and striking colour tabloid.
Every issue also contains a collation of international and regional news and topical features of interest to readers.