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Pata Travel Mart will mark silver jubilee
September 2001 101
The Pacific Asia Travel Association (Pata) Travel Mart marks its silver jubilee next year.
Nepal will take the centre-stage as the feature country at the 25th mart to be held from April 9-12 at the Singapore International Convention and Exhibition Centre (SICEC).
The south Asia kingdom will be featured under the tagline "Mount Everest and More, Experience it in Nepal". The mart will serve as a launchpad for Nepal's coming tourism campaigns.
The event has generated huge revenues for Pacific Asia suppliers since the first Mart in Manila in 1978. A series of strategic initiatives will be launched to ensure quality buyers and increased attendance.
These include extensive buyer nomination exercise, collaborations with travel trade journals and tactical direct mailings to key countries.
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