News

DTCM launches CD-ROM guide

June 2005 15

In line with its aggressive promotional and marketing agenda to attract more visitors and create better awareness about the dynamic destination, the Dubai Department of Tourism and Commerce Marketing (DTCM) has launched a first-ever comprehensive Interactive CD-ROM Guide on Dubai.

The authoritative and comprehensive CD-ROM guide in English language – Discover Dubai - joined the bouquet of all-appealing promotional material that includes the award-winning 12-minute DVD film, Dubai-Welcome to 21st Century Arabia. Using interactive technology and video content, the guide covered every aspect of Dubai; weather, accommodation, things to do, transport, shopping, business, history and evolution of Dubai, restaurants and events.

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TTN is the most established trade publication in the Middle East distributed on a controlled circulation basis to members of the travel and tourism industry.

Published monthly by Al Hilal Publishing and Marketing Group, the region’s foremost trade publisher, TTN is aimed at professionals in the industry, from travel agents to airline and hotel personnel.

TTN provides in-depth and extensive coverage of relevant issues in the Middle East and North Africa as well as in other parts of the world. Travel related news, analysis, and new appointments together with information on up-coming exhibitions, marketing and promotional campaigns are presented in an innovative and striking colour tabloid.

Every issue also contains a collation of international and regional news and topical features of interest to readers.

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