The Preferred Hotel Group set to grow
The Preferred Hotel Group has announced a major expansion into the Middle East and Africa’s rapidly developing luxury hotel sector with the addition of four new member properties.
The Preferred Hotel Group provides business systems and sales and marketing support to more than 300 luxury independent hotels in over 50 countries through its three brands Preferred Hotels & Resorts, Summit Hotels & Resorts and Sterling Hotels & Resorts.
Three new properties have joined Preferred Hotels & Resorts and one new hotel has joined Summit Hotels & Resorts, giving the brands a new presence in the Middle East and Tunisia and a greater presence in Morocco.
Two of the three additions to the Preferred Hotels & Resorts portfolio are part of ‘Danat Hotels & Resorts’. They are Danat Resort Jebel Dhanna and Al Raha Beach Hotel in the Emirate of Abu Dubai, UAE and the third addition, Hotel Le Royal Hammamet in Tunisia is part of Le Royal Group.
Le Royal EI Minzah in Tangiers, Morocco is the latest member of Summit Hotels & Resorts and is also part of Le Royal Group.
Membership to the Preferred Hotel Group is restricted to independently owned and managed, full service luxury hotels, resorts and spas. Properties must meet and exceed the high operational levels required by the group. Hotels are evaluated on location, design, grounds, guest rooms and common areas, bathrooms, staffing and all service, food and beverage facilities, room service, engineering and safety, health and fitness facilities, business services, and conference/meeting facilities.
Richard Lewis, managing director of the Preferred Hotel Group, EMEA said: “As members of the Preferred Hotel Group the hotels maintain their own distinctive style, personality and proud Arabic heritage while benefiting from international exposure via the groups brand marketing, sales and business services. The whole Middle East and Africa are growth markets for us and we are delighted that our new hotels have chosen, and put their trust in, the Preferred Hotel Group.”