Big, themed events planned and executed across the Middle East will continue to grow in size and stature over the next few years, as regional organisers implement increasingly rigorous standards of excellence comparable with the world’s very largest and most prestigious gatherings, keynote speakers told Festivale attendees.
The three-day Festivale convention examined how major entertainment, commercial and sporting events are staged, by bringing leading event planners, destination managers, and organisers to the region.
“The Middle East big events market is growing beyond anyone’s prediction, and it’s not limited to any one regional country. There is enormous demand for professional event management skills in every Arab capital, as public and private groups play host to international calibre sport, musical, cultural, and business meetings of tremendous size and importance,” said Sabine Enthammer, executive director conferences, IIR Middle East, organisers of Festivale 2005.
“We expect that Festivale will continue to provide these regional meetings and events professionals with an annual forum for thought-provoking discussion on the world’s very latest industry trends and methodologies for applying excellence to the execution of their respective exhibitions, gatherings, festivals, and functions.”
The conference at the Dubai World Trade Centre examined issues from conception to final implementation, encompassing subjects such as planning and branding, logistics, budgeting, health and safety, marketing and emergency planning.
Speakers at the convention included, Saeed M. Al Nabouda, chief executive officer, Dubai Shopping Festival; Tim Roberts, health and safety coordinator for the Glastonbury music festival; John Kennedy, director Cork 2005, European Capital of Culture; and Claire Holder, managing director, The Carnival Roadshow Company.
TTN is the most established trade publication in the Middle East distributed on a controlled circulation basis to members of the travel and tourism industry.
Published monthly by Al Hilal Publishing and Marketing Group, the region’s foremost trade publisher, TTN is aimed at professionals in the industry, from travel agents to airline and hotel personnel.
TTN provides in-depth and extensive coverage of relevant issues in the Middle East and North Africa as well as in other parts of the world. Travel related news, analysis, and new appointments together with information on up-coming exhibitions, marketing and promotional campaigns are presented in an innovative and striking colour tabloid.
Every issue also contains a collation of international and regional news and topical features of interest to readers.