THE Langham Hotel, London, has unveiled an exclusive guest service tailored to meet the social and cultural requirements of its Middle Eastern visitors.
A special Middle East summer promotion offering exceptional value at the hotel’s deluxe club suite, the Langham Club, complements the initiative, both of which made their debut at ATM 2005.
Last year the Langham Hotel, London, registered a 16 per cent rise in inbound visitors from the region following a 23.6 per cent increase the previous year. The dedicated guest service is designed to offer maximum comfort and convenience to both leisure and business travellers through offering a host of features including Halal menus; prayer carpets and the Holy Quran; Arabic-speaking staff; Arabic language information and hotel literature.
Visitors opting for the Langham Club, however, can enjoy its sumptuous surroundings and many complimentary services for as little as $541 a night. The special offer runs from now through to September.
The hotel’s owner, Langham Hotels International (LHI), earlier this year announced that it had allocated a significant chunk of its 2005 global marketing spend to the Middle East. LHI’s director of sales and marketing, Diana Banks, said: “These packages are devised to offer even greater comfort and added value for our Middle East visitors and are the first of many services which we will developing for the region’s travellers.”
Formerly The Langham Hilton, the Langham Hotel London, reverted to its original name when phase one of a multi-million-pound refurbishment culminated in the launch of its ultra-deluxe Infinity Suite in January.
“Our proximity to London’s famous shopping district – Oxford Street, Regent Street and Bond Street – plus its theatres and museums means that historically, the Langham Hotel, London has always been popular among Arab visitors,” added Banks. “Hopefully our new dedicated services recognise and, to some extent, rewards that loyalty and demonstrates our commitment to the Middle East.”
Voted UKinbound (formerly the British Incoming Tour Operators Association) Hotel of the Year 2004, the Langham Hotel, London is the city’s first ‘Grand Hotel’ having opened in 1865.
TTN is the most established trade publication in the Middle East distributed on a controlled circulation basis to members of the travel and tourism industry.
Published monthly by Al Hilal Publishing and Marketing Group, the region’s foremost trade publisher, TTN is aimed at professionals in the industry, from travel agents to airline and hotel personnel.
TTN provides in-depth and extensive coverage of relevant issues in the Middle East and North Africa as well as in other parts of the world. Travel related news, analysis, and new appointments together with information on up-coming exhibitions, marketing and promotional campaigns are presented in an innovative and striking colour tabloid.
Every issue also contains a collation of international and regional news and topical features of interest to readers.