ATM Review
Sabre and Air Miles ink deal
June 2005 47
Sabre Travel Network Middle East and Air Miles launched a loyalty programme for air bookings made in the UAE region.
The loyalty programme will enable Sabre Connected agencies in the region to accumulate reward points when making air bookings through the Sabre global distribution system (GDS). The programme will apply to all airlines and for all rates.
This is Sabre Travel Network Middle East’s first loyalty programme in the region. Daniel Naoumovitch, the company’s acting CEO, said: “We are very excited to be launching this initiative which we feel will demonstrate our commitment and appreciation to our loyal customers”. Travel agents will also be able to collect Air Miles that can be redeemed for products from over 100 retail companies.
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