As part of an ongoing expansion and a strategic rethink, Metropolitan Hotels International has changed its name to Habtoor Hospitality.
Part of the region’s hospitality scene since the Metropolitan Hotel Dubai opened in 1979, the change of name is in line with a repositioning of the group.
Said Rahim Abu Omar, chief executive, Habtoor Hospitality, Al Habtoor Group, “There comes a time when you need to look to the future to drive your business forward. Our company has changed a great deal since those early years as has the public’s conception of hotel management in the Middle East. These days it is recognised that Dubai-based companies can successfully own and manage large international hotels and thus we want the name to reflect both our Middle East background and heritage and still provide us with a vehicle that enables us to expand into new hospitality areas.”
The new branding was launched at the ATM and will be implemented over the next few months across the Habtoor Hospitality properties. The branding is in line with the opening of Dubai’s newest beachside property, the Habtoor Grand Resort & Spa. Adjacent to the Dubai Marina on Jumeirah Beach, guest rooms will be located in two beautifully-designed towers set within semi-tropical gardens and will include a penthouse suite, two royal suites and five ambassador suites. All offer stunning views of the Arabian Gulf or landscaped gardens. Additionally, club suites and rooms, tower rooms and family rooms will be available, all lavishly decorated and equipped with flat screen TVs, DVD players and luxury bathrooms. The hotel will also host a wide choice of themed restaurants. The luxury resort features its own private beach, three swimming pools, large spa, health club, squash and tennis courts, children club, beach water sports centre and a state-of-the-art conference hall with additional smaller meeting rooms.
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