We like to put people who know the ins and outs of the hotel business in operating different segments of Refad as we are a British/Dutch hospitality company and our aim is to be an international hotel chain,” Antoine Yazbeck, president of Refad Resorts and Hotels, said.
“We are now currently operating five of our brands and four others brands are under construction. We, at Refad Hotel and Resorts, have a $250 million investment fund to run and operate hotels under management agreement.”
He added: “The first year we opened nine properties and this year, we hope to open at least five. As for the Oqyana, taking shape on Nakheel’s ‘The World’ project in Dubai, there are currently 14 islands, and on this project Refad is to operate one hotel, one resort and one spa, as we have also good experience in spa operations like our German property spa, and this we will do under management agreement.”
Refad has five brands: The Monarch, The Refad Resorts, The Square, The Four Stars and The Rester Palace as well as The Rester residences. “Our concern is to build these brands as we are different from other groups. As we have a closer relationship with the owners, we can focus together and study on the projects on hand with more flexibility than bigger companies,” added Yazbeck.
“Refad Hotels & Resorts are currently negotiating 20 properties now including a property in Austria which used to be Keiser’s residence. Another is a boutique hotel in Jounia, Lebanon, where The Four Stars brand will be operational,” summed up Yazbeck.
By Sara Al Haji
TTN is the most established trade publication in the Middle East distributed on a controlled circulation basis to members of the travel and tourism industry.
Published monthly by Al Hilal Publishing and Marketing Group, the region’s foremost trade publisher, TTN is aimed at professionals in the industry, from travel agents to airline and hotel personnel.
TTN provides in-depth and extensive coverage of relevant issues in the Middle East and North Africa as well as in other parts of the world. Travel related news, analysis, and new appointments together with information on up-coming exhibitions, marketing and promotional campaigns are presented in an innovative and striking colour tabloid.
Every issue also contains a collation of international and regional news and topical features of interest to readers.