SINGAPORE'S new image will be displayed at the Arabian Travel Market (ATM) 2001, as the island republic launches an intensive campaign to tell the world that this is a destination for dream holidays.
A visible manifestation of this is 'Live It Up!', the new marketing campaign of the Singapore Tourism Board (STB), which makes its way across the Gulf and the Middle East with a new TV advertising campaign from next month.
The promotion is the first ever attempted by Singapore aimed for this market. Households of the region can watch the commercials on MBC and LBC.
The campaign, supported by 15 travel agents, product seminars and promotions in the Middle East conducted over the last two years, is part of the ambitious plan by STB to achieve a year on year growth of 10 per cent in arrivals out of the Gulf and Middle East markets.
TTN is the most established trade publication in the Middle East distributed on a controlled circulation basis to members of the travel and tourism industry.
Published monthly by Al Hilal Publishing and Marketing Group, the region’s foremost trade publisher, TTN is aimed at professionals in the industry, from travel agents to airline and hotel personnel.
TTN provides in-depth and extensive coverage of relevant issues in the Middle East and North Africa as well as in other parts of the world. Travel related news, analysis, and new appointments together with information on up-coming exhibitions, marketing and promotional campaigns are presented in an innovative and striking colour tabloid.
Every issue also contains a collation of international and regional news and topical features of interest to readers.