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Golden Tulip Al Jazira looks to a sunny summer
April 2005 191

BUSINESS has picked up considerably at the Golden Tulip Al Jazira Resort since it was rebranded earlier this year.

The hotel will be present at the ATM at two stands, at the Abu Dhabi pavilion as well as with the Golden Tulip group.
“The association with the Golden Tulip group has paid off,” said the hotel’s general manager, Haitham Murad. “Demand has increased substantially with the new facilities and increased quality of service.” The hotel has also benefited by business being channelled its way from the hotel group’s global reservations offices.
This means the resort can expect a substantial summer, said Murad. “Our aggressive international marketing and participation at international exhibitions such as ITB has paid off, but we will also be launching a special summer package, with a very good discount on room rate as well as increased value additions.”
The property’s newly-redesigned website, www.goldentulipaljazira.com, has also brought in its share of bookings. “It’s consumer-friendly, easy to use and empowers the guest,” said Murad, who says he is working to consolidate these early gains of the rebranding.
Meanwhile, added Murad, the Golden Tulip Hotels & Resorts group is in the process of launching a loyalty programme for bookers, the Golden Tulip Ambassador’s Club.
Golden Tulip Al Jazira hosts 170 well-furnished guest rooms in the main hotel and front beach bungalows with first class leisure facilities, a private beach, outdoor swimming pools, jacuzzi, health and fitness centre, mini golf course, jogging track, water sports, a diving centre and tennis and squash courts. The resort serves a variety of cuisines across several new and renovated restaurants, including the Brasserie on Zero, the Turkish Antalia restaurant, the seafood Dalma restaurant and the hideaway Café de Baileys. The hotel’s infrastructure has also been beefed up, including air-conditioning, sewage, security systems and real kitchen setup.
Golden Tulip Hotels, Inns and Resorts is a privately-owned franchise company with its head office in Amersfoort, and has a combined portfolio comprises over 43,000 rooms approximately 390 hotels. It is connected with Goldres, the worldwide reservation which is linked with Amadeus, Galileo and other major reservation system.




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