Emirates in Godolphin deal
Emirates has announced the extension of its relationship with Godolphin. The agreement signed between Emirates Airline and Godolphin is a multi-million dollar deal, which will see the Dubai-based airline sponsor the Godolphin stable for the next five years.
Emirates has been supporting the internationally-acclaimed Godolphin operation for several years and this deal sees the airline extend its previous contract signed in 2002.
When Emirates first started its relationship with Godolphin, the stable had some 60 horses in training in Dubai and New- market. Today, that number is closer to 350 and this rate of development represents an excellent opportunity for international exposure for the airline.
The ‘Fly Emirates’ logo will feature on the silks worn by Go-dolphin’s jockeys as well as on groom’s clothing and horse blankets. The logo will also appear on Godolphin horseboxes in the UK at all of the meetings at which the stable has runners.
Sheikh Ahmed bin Saeed Al Maktoum, chairman of the Emirates Group, commented: “Sports sponsorships provide an international platform that we use to connect with our customers, sharing and supporting their interests. It also helps us to promote Dubai in the international arena as a premier business and lei-sure destination at all our destinations across our global net-work."
Godolphin racing manager, Simon Crisford, said: “Godolphin is delighted to extend its association with Emirates. We have enjoyed working with Emirates for the past few years and we are very pleased that the airline will continue to share in any success Godolphin may enjoy.”
Established just eleven years ago, Godolphin has achieved unparalled success in international racing. It has always been associated with the best horses and jockeys with Frankie Dettori alone having ridden nearly 500 winners for the stable.
With an international record of having had runners in 14 countries, Godolphin has won 115 Group or Grade One races with 59 individual horses. It has won numerous Classics around the world with the stable’s best horse to date being the outstanding champion, Dubai Millenium.
In addition to Godolphin, Emirates sports sponsorships include the Dubai World Cup, The Emirates Melbourne Cup, The Emirates Singapore Derby, Emirates Team New Zealand in the America’s Cup and the 2006 FIFA World Cup among many others.