Sleep has become serious business and competition is heating up with Sheraton Hotels & Resorts’ announcement of the roll out of more than 40,000 new beds in over 100 Sheraton Hotels across Europe, Africa and the Middle East.
Some may say that Starwood is obsessed with helping people get ‘a good night’s sleep’. Starwood Hotels & Resorts Worldwide pioneered the current bed movement with the Westin Heavenly Bed which celebrated its fifth birthday in 2004. Starwood have actually been researching what makes a good night’s sleep for the last seven years and have used these findings to create the perfect beds in their hotel rooms. Now this knowledge has been poured into Starwood’s most well-known global brand, Sheraton.
The new luxurious Sheraton beds have the especially-developed ‘Sheraton Sweet Sleeper bed by Simmons Beauty rest’ mattress, with barrel shaped high tensile springs individually housed in strong non-woven, synthetic material pockets. These are separately ‘ultra-sonically’ sealed and joined together by a unique production process.