Thistle Hotels, a full service UK hotel group which is the largest hotel operator in London, and Rotana Hotels have recently signed strategic sales and marketing alliance.
Both companies see the alliance as offering significant opportunities for expansion of their international market share through the exchange of business and trade connections.
Richard Adler, Thistle Hotels’ director of sales and marketing, said, “This partnership marks an important step in meeting our international ambitions. By adding Rotana to our roster of alliance partnerships, we are able to provide our customers a service offering in the Middle East while leveraging the commercial opportunities of Middle East customers visiting the UK.”
Daniel Hajjar, vice-president, sales and marketing, Rotana Hotels, commented, “Our partnership with Thistle Hotels will generate considerable sales and marketing opportunities, which will benefit both of our organisations. Our main focus will be on the exchange of resources, knowledge and experience in regard to the Middle East and UK markets. Being one of the leading hotel operators in the Middle East, it is of an utmost importance to us to enter into this alliance as the UK market is one of our key feeding market.”