Thistle Hotels, a full service UK hotel group which is the largest hotel operator in London, and Rotana Hotels have recently signed strategic sales and marketing alliance.
Both companies see the alliance as offering significant opportunities for expansion of their international market share through the exchange of business and trade connections.
Richard Adler, Thistle Hotels’ director of sales and marketing, said, “This partnership marks an important step in meeting our international ambitions. By adding Rotana to our roster of alliance partnerships, we are able to provide our customers a service offering in the Middle East while leveraging the commercial opportunities of Middle East customers visiting the UK.”
Daniel Hajjar, vice-president, sales and marketing, Rotana Hotels, commented, “Our partnership with Thistle Hotels will generate considerable sales and marketing opportunities, which will benefit both of our organisations. Our main focus will be on the exchange of resources, knowledge and experience in regard to the Middle East and UK markets. Being one of the leading hotel operators in the Middle East, it is of an utmost importance to us to enter into this alliance as the UK market is one of our key feeding market.”
TTN is the most established trade publication in the Middle East distributed on a controlled circulation basis to members of the travel and tourism industry.
Published monthly by Al Hilal Publishing and Marketing Group, the region’s foremost trade publisher, TTN is aimed at professionals in the industry, from travel agents to airline and hotel personnel.
TTN provides in-depth and extensive coverage of relevant issues in the Middle East and North Africa as well as in other parts of the world. Travel related news, analysis, and new appointments together with information on up-coming exhibitions, marketing and promotional campaigns are presented in an innovative and striking colour tabloid.
Every issue also contains a collation of international and regional news and topical features of interest to readers.