Emirates is gearing up to say “Ahn-Yung Hasay-Oh” (hello) to Korea in anticipation of its daily Dubai-Seoul service commencing in the near future.
Determined to ensure its cabin crew exceed the expectations of Korean passengers and are equipped to provide Emirates trademark attentive service on the upcoming Dubai-Seoul flights, the airline is taking steps to educate its cabin crew on Korean culture.
Emirates recently invited two professors from Seoul’s Kwangju Women’s University, both of whom specialise in airline service, to instruct senior cabin crew in the finer points of Korean customer service expectations and the nuances of good service, Korean-style.
The three-day workshop conducted in Dubai was titled “Soul of Korea” and was the first of several to follow, as the senior crew members will soon pass on the knowledge to their colleagues through similar training workshops.
The airline’s over 5,500 cabin crew members will each receive a specially-produced DVD containing an introduction to Korea, customs and information on how to interact appropriately with Korean passengers.
Terry Daly, senior vice-president for service delivery at Emirates, said: “Culture plays an important role in human interaction, influencing customer’s perceptions and expecta-tions. Our objective is to provide the best possible service on every route. These training initiatives will help sensitise our crew members toe cultural differences and enable them to better serve the needs of our Korean customers.”
Emirates will launch a daily, non-stop flights between Dubai and Seoul’s ultra-modern Inchon International Airport from May 1 this year, operating Airbus A340-300 aircraft in a three-class configuration for the route.