The uniform, created by leading British fashion designer Julien Macdonald and worn by over 25,000 British Airways staff worldwide, including flight crew, cabin crew, dispatchers and check-in agents, were rolled out in the Middle East last month.
The British Airways Uniform Committee has adapted the new uniform to ensure that it upholds the corporate image whilst allowing flexibility to meet key religious requirements of the region, particularly focusing on issues of modesty.
The new design reflects the airline’s great British heritage combining the qualities of a Classic tailored pin stripe suit with the style and creative flair of Julien Macdonald. The uniform includes contemporary details such as branded cufflink buttons and a striking red lining.
For the first time, female staff will have the option of wearing a skirt or trousers, and female pilots will have a specially designed uniform - with the number of female pilots growing rapidly, the airline felt the need for a dedicated uniform with a more feminine cut.
TTN is the most established trade publication in the Middle East distributed on a controlled circulation basis to members of the travel and tourism industry.
Published monthly by Al Hilal Publishing and Marketing Group, the region’s foremost trade publisher, TTN is aimed at professionals in the industry, from travel agents to airline and hotel personnel.
TTN provides in-depth and extensive coverage of relevant issues in the Middle East and North Africa as well as in other parts of the world. Travel related news, analysis, and new appointments together with information on up-coming exhibitions, marketing and promotional campaigns are presented in an innovative and striking colour tabloid.
Every issue also contains a collation of international and regional news and topical features of interest to readers.