So what’s special about this tenth edition?
This year’s festival is the ultimate. We’re hosting 150 events, we’ve got new shows and activities lined up and existing events have been given a new flavour.
We have a new website and are hosting 15 new country pavilions at the Global Village, including Australia, Switzerland and the UK. There’s Dh100 million to be won in prizes this year, in terms of cash, cars, shopping vouchers – you can expect the world’s best prizes at the DSF. Services are one area the committee is really focussing on – we’re determined to make information available easily and the events completely hassle free.
How has the festival changed, then?
Like Dubai has changed – dramatically. The existing year’s festival that serves as the benchmark for the next year. The Global Village, for example, has grown from a couple of kiosks to 79 days of endless activities. The tradition continues, but content and services will improve.
Let’s talk numbers: visitors and spending.
We’re expecting to see last year’s 3.1 million visitor numbers rise by five per cent, while in terms of total spending, we’ll definitely go past Dh6 billion (2004: Dh5.8 billion). Only 45 per cent is shopping, the rest is eating out, transportation and so on. That’s on an investment of Dh100 million.
Where’s the DSF going to be 10 years from now?
Where Dubai is. Somewhere high up on the world stage. People have seen and experienced only the beginning, only 20 per cent of the vision has been accomplished.
What goals are ahead of you?
Four: impacting the economy through the DSF, creating Dubai as the ultimate family destination in the world, building a cosmopolitan world culture as is evident in the theme – One World, One Family, One Festival – all with the ultimate goal of showcasing Dubai.
In the near future, what can we look out for?
We will go with the market’s needs and expectations. As new projects come ready, we will involve them, like Dubailand this year. The Palm will follow soon.
We will soon be aiming at the US and other new source markets. That’s part of Emirates’ growth, part of the DTCM’s growth plan – eventually, it all lines up into One World and One Family. In the future, the whole world truly will be a global village.
TTN is the most established trade publication in the Middle East distributed on a controlled circulation basis to members of the travel and tourism industry.
Published monthly by Al Hilal Publishing and Marketing Group, the region’s foremost trade publisher, TTN is aimed at professionals in the industry, from travel agents to airline and hotel personnel.
TTN provides in-depth and extensive coverage of relevant issues in the Middle East and North Africa as well as in other parts of the world. Travel related news, analysis, and new appointments together with information on up-coming exhibitions, marketing and promotional campaigns are presented in an innovative and striking colour tabloid.
Every issue also contains a collation of international and regional news and topical features of interest to readers.