The Year Ahead
Shangri-La to spread to new markets
What is Shangri-La’s plan for 2005?
“Shangri-La plans to double its number of properties by 2009,” said Elizabeth DeMotte, vice-president, public Relations, Shangri-La Hotels & Resorts.
“We will bring our distinctive brand of Asian hospitality to new markets in key gateway cities in selected locations, thus introducing new customers to our products and capturing guest loyalty on an accelerating basis. This will be our strongest competitive strategy in 2005 and the years ahead.”