Rotana signs 13 new properties
ROTANA Hotels has announced 13 new management agreements for major properties in Beirut, Damascus, Doha, Dubai and Kuwait, all to open before the end of 2007.
The latest additions to Rotana’s growing family will not only increase its portfolio in Lebanon and Dubai but will also launch the company into new countries including Kuwait, Qatar and Syria.
The first property will be in Damascus, expected to open by end of 2004 with the Kuwait property scheduled for launch in mid-2006. Rotana will be opening it’s third property in Lebanon, introducing its renowned “Rotana Suites” brand at a prime seafront location in the heart of Lebanese capital. This follows on from the successful opening of the Hazmieh Rotana Hotel in Beirut a few months ago.
With the continued growth in business and tourism Rotana will be entering the Doha market during the second half of 2006 while in the UAE, Rotana will strengthen its leadership position with six additional properties in Dubai. The first, due to open early next year, will be the Al Murooj Rotana Hotel & Suites on Sheikh Zayed Road adjacent to the Dubai International Financial City and close to the Dubai International Convention Centre.
To support these major developments, Rotana Hotels has opened a new sales and marketing office in Europe. The Frankfurt office, with a team of 40 executives, will cover all German-speaking countries. In addition Rotana has recently launched its new interactive website with instant online booking facilities.
Commenting on this announcement Selim El Zyr, president and CEO of Rotana Hotels, remarked, “With the addition of 13 properties expected to be completed before the end of 2007, the annual revenue of Rotana Hotels will jump over the one-billion dirham mark which will enable us to maintain our competitive edge in a challenging environment. We are committed to introduce Rotana’s spirit and way of life in every major city within the Middle East.