WTM is to offer delegates the biggest travel and tourism industry promotion ever! The mega £1 million giveaway means that visitors, exhibitors and journalists will be offered a free one-day London Pass – which normally sells at £27 –with complimentary access to more than 50 of the capital’s top tourist attractions such as the Tower of London, Shakespeare’s Globe and London Zoo.
And in addition for 2004 on collecting their London Pass, delegates will also be given a free copy of The London Guide, published by Morris Visitor Publications.
The value of the free London Pass, which also offers discounts and concessions on shops and cafés, such as Hamleys and Hard Rock Cafe, is over £500. It can be collected at the Visit London stand at UKI 3000 throughout WTM and is valid during the following weekend until November 14.
“This is the second time we have undertaken this amazing promotion at World Travel Market,” said Fiona Jeffery, group exhibition director. “But this year it is even bigger and better than before. “It means that with the assistance and co-operation of a number of key partners in London we are able to host delegates to a special day out to explore the wonderful, colourful and unique attractions in which London undoubtedly excels.