RAMADA International Hotels & Resorts, a division of Marriott International, has launched “I AM”, a global branding and employee recognition programme to motivate and empower employees to provide exceptional service to guests.
The first phase of the programmes’s two-pronged implementation strategy, centered on training and collateral respectively, began this summer with training sessions for regional managers. Regional managers then train hotel executive committees and designate trainers for employees.
“We are excited about I AM. This programme gives Ramada the opportunity to salute and identify the real value of our brand – our people,” said Reas Kondraschow, senior vice-president and managing director, Ramada International. “We want our employees to be proud of where they work and understand that they are essential to our operations.”
The training program focuses on increased levels of service and responsiveness to guests. Employees are trained on minimising the amount of time a request is made until the time it is fulfilled. Follow-up calls are an essential part of training to ensure complete guest satisfaction. Similar training exercises are used in all areas of the hotel from housekeeping to the front desk.
TTN is the most established trade publication in the Middle East distributed on a controlled circulation basis to members of the travel and tourism industry.
Published monthly by Al Hilal Publishing and Marketing Group, the region’s foremost trade publisher, TTN is aimed at professionals in the industry, from travel agents to airline and hotel personnel.
TTN provides in-depth and extensive coverage of relevant issues in the Middle East and North Africa as well as in other parts of the world. Travel related news, analysis, and new appointments together with information on up-coming exhibitions, marketing and promotional campaigns are presented in an innovative and striking colour tabloid.
Every issue also contains a collation of international and regional news and topical features of interest to readers.