THE Ritz-Carlton, Dubai is expressing its appreciation to travel planners by introducing the Executive Reservation Service (ERS) Appreciation Awards Programme, a simple “points for bookings” programme.
Every time an executive guest stays at the hotel, the travel planner will collect points that may be redeemed later. A dedicated ERS coordinator will assist with reservations and record all guest preferences. Immediate confirmation of bookings is given, along with a summary of points awarded for each reservation made. Points are awarded for individual or group bookings, and are based on actualised room nights. The amount of points awarded is relative to the category room and the number of rooms booked.
The prizes vary from beach and pool access, or a spa treatment in the Balinese Spa, to a complimentary dinner in one of the hotel’s restaurants. Overnight stays are awarded to bookers who collect 250 points and above, and the top booker from September 1, 2004 to August 31, 2005 will receive a three night stay for two at The Ritz-Carlton, Bahrain Hotel & Spa. The prize also includes return flights for two courtesy Gulf Air.
“By launching the ERS appreciation awards programme, we will be able to strengthen existing relationships with our travel bookers by recognising and rewarding their commitment and loyalty towards our brand, while increasing our market share in the local corporate and group segment. This will indeed prove to be a `win-win’ situation for all of us, and it also allows us to express our gratitude in a very unique way,” said Amit Arora, director of sales for The Ritz-Carlton, Dubai.
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