ALPHA Tours, the leading Dubai-based destination management company has announced the launch of its first outbound travel company, Alpha Holidays.
This move comes as Alpha Tours embarks on a regional growth strategy that should see its presence in the Middle East market increase exponentially over the next five years.
According to Rajeev Chowdhry, the newly-appointed general manager of Alpha Holidays, there is a niche in the local market for a turnkey holiday operation, but at competitive prices. He said: “There has never been a better time for a company like ours to launch. Regional travel is booming all year round, while international travel continues to rise, albeit on a more seasonal basis. Meanwhile, international travellers are becoming increasingly market-aware, and price-conscious. They want holiday packages that are customised to their requirements – and at value for money, whether a budget family holiday or a luxury corporate retreat.”
Chowdhry tipped intra-regional tourism and short-haul destinations from Arabia for further growth. He said: “Regional travel will always remain our primary consideration, and any introduction of a single GCC visa and currency will see this multiply.”
Alpha Holidays’ core business is wholesale, and therefore Alpha Tours’ key alliances with the regional travel trade provide an excellent database to start. “Our parent company Alpha Tours already services key accounts to the UAE from the region, and servicing these clients and their peers will be our immediate short-term objective.” According to Chowdhry, the absence of a formal airline affiliation means Alpha Holidays can source the best holiday packages for customers, whether terms of pricing or convenience.
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