FOLLOWING the rebranding of Le Meridien Kuwait this year, the luxury hotel group will introduce the second phase of its four-project expansion in the country with the opening of the 70-room Le Meridien Tower Kuwait at the end of the month.
The hotel marks the debut of Le Meridien’s innovative Art+Tech design in the region, and forms part of an aggressive development strategy in the country – which will create almost 420 new rooms across four projects by 2006.
Le Meridien’s development in Kuwait is the result of a newly-established owning relationship with A’Amal Holding Company. Ahmed Al Abdaly, chairman of A’Amal Holding Company, said: “These four projects – which include the refurbishment and rebranding of the former Ritz Hotel – will change the face of Kuwait’s hospitality structure.” The upcoming 70-room city boutique hotel, Le Meridien Tower, will be followed by a second, 70-unit Art+Tech hotel in the Mubarakia district.
According to country general manager Hannes Yaghi, the contemporary boutique style will be a first for the Middle East, offering customers’ cutting-edge technology and innovative room design.
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