Corinthia eyes the Gulf

The Bal Al Africa... towering

THE Malta-based Corinthia Hotels International is seeking to open up the Gulf source market for its 23 properties in Europe, Russia and Africa.

The group has also been scouting for properties in the Middle East, using Dubai as a point of entry. “It’s the first time we’re looking east, we cannot but be excited,” said Karmenu Vella, chairman, Corinthia Hotels International. “We know our product and our standard can complement the vision of the region – and we feel Corinthia and the Gulf will be the perfect success story.”
Corinthia has had meetings on several properties but is yet to arrive at a firm decision, Vella added.
Corinthia has appointed Al Naboodah Travel and Tourism its general sales agent in the UAE and will use the website to promote awareness of the group and increase bookings.
The group has both leisure and MICE packages, but Vella says customisation is key to catering to clients’ needs. “Rather than try to sell a ready package, we look at customer demand and then try to exceed his expectations.”
The group is fresh from the success of two
new properties, the landmark Corinthia Alfa Hotel and Congress Centre in Lisbon and the 300-room Corinthia Bab Al Africa in Tripoli.
Also on the cards is a new property at Hammamet Sud in Tunisia.