THE InterContinental hotels group has announced plans to launch its highly successful chain of branded economy hotels in the Middle East with the aim of operating 20 of the new properties in the next five years.
The move will reinforce the company’s position as the largest multi-brand hotel operator in the region, adding to its current portfolio of 72 upscale Intercontinental and Crowne Plaza properties and mid-market Holiday Inn Hotels & Resorts.
Express by Holiday Inn hotels are designed and purpose-built for price-conscious business and leisure travellers, catering for short-term guests.
The first Express by Holiday Inn is with Saudi Real Estate Development Company, a specialised and professional real estate group that has a roll-out plan for 12 hotels throughout Saudi Arabia, all operational by 2009. A similar roll-out plan will be announced this year for the GCC countries.
Ten group properties are currently under construction. Five of these are InterContentinental hotels, including Dubai Festival City Hotel and the Heliopolis Cairo and five are Holiday Inns, including two in Egypt and one on the Dead Sea.
TTN is the most established trade publication in the Middle East distributed on a controlled circulation basis to members of the travel and tourism industry.
Published monthly by Al Hilal Publishing and Marketing Group, the region’s foremost trade publisher, TTN is aimed at professionals in the industry, from travel agents to airline and hotel personnel.
TTN provides in-depth and extensive coverage of relevant issues in the Middle East and North Africa as well as in other parts of the world. Travel related news, analysis, and new appointments together with information on up-coming exhibitions, marketing and promotional campaigns are presented in an innovative and striking colour tabloid.
Every issue also contains a collation of international and regional news and topical features of interest to readers.