LUFTHANSA’s executive vice-president, sales and service, Thierry Antinori, unveiled a totally new travel experience for Business Class passengers on its long-haul flights with the introduction of its new Business Class product.

“With the new Business Class design we are opening up a new dimension for our customers. We offer maximum comfort, more space, more peace and quiet, a diverse information and entertainment programme and excellent service on board. Featuring the longest bed in its class, a completely new seat concept and a unique entertainment and information programme, the new Business Class product will satisfy customers’ expectations of the highest quality, innovation and state-of-the-art technology for which Lufthansa is known,” said Antinori.
“We are glad to offer our Arabian customers this unique product,” he added, referring to the airlines decision to choose Dubai as one of the first routes being equipped with the new product. “Our passengers already tested the functionality of the seat prototypes in the first stages of the project and during numerous flights. The result is a top-class product which sets international standards: a multi-functional seat which guarantees ideal conditions for sleep, work and relaxation at the highest levels.
“DNATA and Lufthansa have been partners since 1976 and we continue to work closely to deliver value added services and products to both Lufthansa and DNATA customers. We are proud to showcase their new Business Class Product at the Dubai Airline Centre and provide, customers a chance to experience it for themselves,” commented Rashid Al Noori, senior vice-president for DNATA Agencies. The unveiling kicked off a weeklong road show at the Dubai Airline Centre on Sheikh Zayed Road (between April 24 and 29), where the public got a chance to experience the new Business Class seats first hand.
Safety, health and convenience for the customer were major criteria in developing the new Business Class concept. The entire long-haul fleet of approximately 80 aircraft will be successively equipped with the new product. The investment for the new Business Class product will amount to around 300 million euros. The new cabin product offers Lufthansa passengers increased comfort from every point of view.
As per their winter schedule, Lufthansa will be offering weekly flights to and from Munich, giving customers even more opportunity to experience the new business class product. The long-haul flight destinations with the new premium seats currently offered by Lufthansa include Buenos Aires, Santiago de Chile, Lagos, Cairo, Khartoum, Asmara, Toronto, Vancouver, Kansei (China), New York, Dubai, Tokyo, Hong Kong, Miami, which will be augmented with Los Angeles, Delhi, Peking, Tehran, San Francisco, Pu Dong, Guanghzou, Seoul in the coming months.