Passengers who fly with airlines based in the Middle East are willing to purchase tickets on the Internet, according to a survey undertaken by IBM on behalf of a group of Arab airlines.
Over 40 per cent of passengers surveyed on flights with Middle East carriers said that they were prepared to use the Web to buy travel.
The majority stated that they had already purchased or researched travel online, and nearly 80 per cent have online access, either at home, at work or both.
IBM surveyed 2,400 passengers as part of a wide-ranging e-business strategy consulting assignment for a group of airlines under the auspices of the Arab Air Carriers Organisation (AACO).
"The IBM report shows that adopting e-business through a managed change programme will create benefits for Arab airlines and their customers, including cost savings, productivity improvements, shorter decision times and deeper customer relationships," said AACO secretary general Abdul Wahab Teffaha.
Recommended steps towards maximising these benefits are:
TTN is the most established trade publication in the Middle East distributed on a controlled circulation basis to members of the travel and tourism industry.
Published monthly by Al Hilal Publishing and Marketing Group, the region’s foremost trade publisher, TTN is aimed at professionals in the industry, from travel agents to airline and hotel personnel.
TTN provides in-depth and extensive coverage of relevant issues in the Middle East and North Africa as well as in other parts of the world. Travel related news, analysis, and new appointments together with information on up-coming exhibitions, marketing and promotional campaigns are presented in an innovative and striking colour tabloid.
Every issue also contains a collation of international and regional news and topical features of interest to readers.