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Global Hotel Alliance formed
April 2004 30

FOUR prominent hotel companies have joined forces to form a worldwide alliance based on the shared philosophy of providing guests with unique, personalised guest services.

The new Global Hotel Alliance (GHA) consists of Kempinski Hotels & Resorts, Pan Pacific Hotels and Resorts, Rydges Hotels & Resorts and Wyndham Hotels & Resorts. The GHA has united 235 upscale and luxury hotels and resorts and over 63,700 guest rooms on five continents in a shared marketing partnership to offer customers
a wider range of worldwide accommodations.
Another common trait across the Alliance is that each brand is a dominant player in its main regions of operation. Wyndham Hotels & Resorts in North America; Kempinski Hotels & Resorts in Europe; Pan Pacific Hotels and Resorts in the Pacific Rim and Rydges Hotels & Resorts in Australia.
“Forming the Global Hotel Alliance really enforces the simple principles of genuine value and personalised service,” said Reto Wittwer, president and CEO of Kempinski Hotels & Resorts. “When our companies began initial partnership discussions, it was obvious that we had the common ground of delivering hotel experiences with the guest as a priority and we thought that we should be able to share this approach with our guests worldwide.”  Since April 5, each GHA hotel partner is marketing the alliance to its own loyal customers.
They will be offered a one-stop shop Internet site, www.globalhotelalliance.com, to access each partner's internet site as well as offering additional hotel amenities exclusive to members of the partner's guest recognition programme. Complimentary room night vouchers will be distributed to those preferred guests who stay in a GHA hotel by December 31, 2004. All vouchers must be redeemed by June 30, 2005.
A dedicated Global Hotel Alliance logo has been created in order for guests to easily identify partner properties all over the world. The new logo will be placed on hotel directories, guest program collateral, Internet sites and promotional items. The Alliance believes there are limitless evolution possibilities for the partnership.




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