INTERCONTINENTAL Hotels Group is bullish on 2004, with first-quarter revenue marking a 75-percent increase on the same period last year.
The company's Middle East Global Sales Office has already generated $3 million since January, with 67 per cent of this revenue being driven into InterContinental, Crowne Plaza and Holiday Inn Hotels and Resorts within the region.
“Since we've opened in 2002, the Global Sales Office has been constantly developing and has witnessed fantastic growth and results,” said Mara Campi, director of global sales, Middle East. “2004 has so far marked an extraordinary
39-percent positive variance on the year's forecast.” Growth came from all segments and specifically from conference and incentive business.