BEST Western Hotels, the world’s largest hotel chain operating 4,000 properties across 80 countries, is planning to unveil new GCC and South Asian affiliates at the ATM.
The group, which currently operates Middle Eastern properties in the UAE, Bahrain, Yemen and Muscat, says it is planning to issue franchises for hotels in Saudi Arabia, Kuwait, Dubai, Fujairah and Qatar.
“New affiliates will be announced at ATM,” said Anand Gupta, CEO, Best Western South Asia, which is the master franchiser for the GCC. “ATM has proved extremely beneficial enabling us to get inside designated territories with face-to-face meetings with prospective hoteliers. We believe the Middle East is one of the fastest-growing regions which is highly focused on tourism related activities.”
TTN is the most established trade publication in the Middle East distributed on a controlled circulation basis to members of the travel and tourism industry.
Published monthly by Al Hilal Publishing and Marketing Group, the region’s foremost trade publisher, TTN is aimed at professionals in the industry, from travel agents to airline and hotel personnel.
TTN provides in-depth and extensive coverage of relevant issues in the Middle East and North Africa as well as in other parts of the world. Travel related news, analysis, and new appointments together with information on up-coming exhibitions, marketing and promotional campaigns are presented in an innovative and striking colour tabloid.
Every issue also contains a collation of international and regional news and topical features of interest to readers.