One of the most popular London hotels among Arab travellers is stepping up its drive targeting the Middle East after comprehensive renovation of the luxury West End property.
The five-star Radisson SAS Portman Hotel says its renewed Middle East marketing focus follows its 2000 results which show the region currently accounts for over six per cent of its total client portfolio.
"Last year we achieved 6,500 room nights from the Middle East with most of the guests coming from Kuwait, Bahrain and Qatar," said Claude Attala, Director of Sales and Marketing, Radisson SAS Portman Hotel.
"The Gulf market is particularly appealing with Middle East travellers spending an average of seven nights with us during summer."
"We have scored heavily because of our central location, close to the capital's entertainment and shopping areas of Marble Arch, Bond Street and Oxford Street all of which are favourites with our Arab guests."
The 272-roomed hotel, which recently completed extensive renovation of its restaurants, public areas, conference facilities and many of its guest rooms, is also providing a package of services tailored to Arab guests.
The hotel offers Arabic-language newspapers and TV channels besides menus in Arabic and Arabic-speaking staff in key positions.
The hotel also said its upgrading received a very enthusiastic response from travel and tour operators.
TTN is the most established trade publication in the Middle East distributed on a controlled circulation basis to members of the travel and tourism industry.
Published monthly by Al Hilal Publishing and Marketing Group, the region’s foremost trade publisher, TTN is aimed at professionals in the industry, from travel agents to airline and hotel personnel.
TTN provides in-depth and extensive coverage of relevant issues in the Middle East and North Africa as well as in other parts of the world. Travel related news, analysis, and new appointments together with information on up-coming exhibitions, marketing and promotional campaigns are presented in an innovative and striking colour tabloid.
Every issue also contains a collation of international and regional news and topical features of interest to readers.