AHRAIN'S Department of Tourism Affairs (DTA) is to head its strongest-ever delegation from the Kingdom, with more than 50 businesses, to ATM 2004.
The island expects a boom in tourist trade this year, boosted by the Gulf Air Bahrain Grand Prix, the first visit of Formula One racing to the region, at the Kingdom's new state-of-the-art racing circuit. The DTA predicts that the visitors to Bahrain will cross the five million mark this year, up from last year's 4.84 million.
Bearing out this estimate are the 205,737 travellers that used Bahrain airport and sea ports in March 2004 compared to 132,663 the previous year. Those crossing the King Fahad Causeway in both directions during the same period numbered 860,824 against 608,060 the previous year, said an official statement.
Bahrain organisations exhibiting at their own stands at ATM include Gulf Air, tour operators and travel agents KK Holidays and Sabre Travel Network along with TTN Travel & Tourism News.
Bader Nasser, head of marketing for Bahrain Tourism Affairs, said, “As well as the exhibitors who have taken stands we will be providing facilities for about 50 Bahrain travel and tourism business that will use our pavilion during the show. We will focus on promoting our joining the Formula One racing circuit which we see as a major boost for tourism in the coming years.'
TTN is the most established trade publication in the Middle East distributed on a controlled circulation basis to members of the travel and tourism industry.
Published monthly by Al Hilal Publishing and Marketing Group, the region’s foremost trade publisher, TTN is aimed at professionals in the industry, from travel agents to airline and hotel personnel.
TTN provides in-depth and extensive coverage of relevant issues in the Middle East and North Africa as well as in other parts of the world. Travel related news, analysis, and new appointments together with information on up-coming exhibitions, marketing and promotional campaigns are presented in an innovative and striking colour tabloid.
Every issue also contains a collation of international and regional news and topical features of interest to readers.