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Hotels


Meridien, Skywards in 'Miles for Meals' offer
April 2004 146

LE Meridien Hotels and Resorts have launched a unique customer promotion with Emirates' Skywards, the frequent flyer programme of Emirates and SriLankan Airlines.

Under the promotion, which commences May 1, Emirates Skywards' members in the UAE stand to earn frequent flyer miles when dining in more than 50 food and beverage outlets across seven leading Le Meridien properties in the UAE.
The hotels participating in this promotion are Le Meridien Dubai, Le Royal Meridien Beach Resort & Spa, Dubai, Le Meridien Mina Seyahi Beach Resort & Marina, Al Sondos Suites by Le Meridien, Le Meridien Abu Dhabi, Le Royal Meridien Abu Dhabi, and Le Meridien Al Aqah Beach Resort.
Emirates Skywards members dining at selected outlets in the participating Le Meridien hotels will be rewarded with Skywards Miles on every Dh100 spent. Furthermore, Skywards members can enjoy an added bonus by using their Emirates-Citibank Credit Cards earning one extra mile for every US dollar spent at one of the participating hotels.
Sami Zoghbi, managing director, Middle East and West Asia (MEWA), Le Meridien Hotels and Resorts, said, “Customer loyalty has increasingly become a key contributing factor for a hotel's continued success with the intensely competitive hospitality sector in the UAE. Le Meridien Hotels and Resorts are excited to partner with Skywards in this promotion as it aims to recognise and reward loyal customers by offering them added value at their popular restaurants across the UAE. Our association with Emirates Airline goes back a long way, and we have together launched several customer-driven programmes that have been very popular among our guests and patrons.”
Brian La Belle, Skywards vice-president, said: "Our decision to partner with a world-renowned hotel chain such as Le Méridien, with its reputation for innovative and varied offerings and superior customer service, gives us an ideal opportunity to reward our members for their valued support of Emirates and SriLankan Airlines."




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