How is Bahrain promoting the MICE market as compared to the rest of the region?
Bahrain has very strong links within the MICE sector and all MICE magazines in Europe and Asia. The appeal of the Kingdom is very strong because of its excellent five-star hotel facilities as well as the easy access to visitors coming from Asia, Europe and other GCC countries. The directorate of tourism, travel agents and hoteliers all recognise the value of receiving MICE visitors and make every effort to attract them to Bahrain.
What can the government do to further promote the sector?
The government could create a central travel inquiry bureau for the business sector and work with the Ministry of Commerce and the corporate sector to put resources in order to maximise the return of publicity.
What role does your company play in the promotion of the sector?
MICE Management’s role is to be available to offer event management and on-the-ground support for events coming in, such as the work we are doing now to organise the 11th International Arab Aluminium Conference – Arabal 2004, to be held in the Ritz Carlton. This event runs from April 19 to 21, 2004, and has greatly benefited by a local events management company being involved. We have also been able to offer support to many companies coming in for the Grand Prix, such drivers, hostesses, uniforms, etc.
TTN is the most established trade publication in the Middle East distributed on a controlled circulation basis to members of the travel and tourism industry.
Published monthly by Al Hilal Publishing and Marketing Group, the region’s foremost trade publisher, TTN is aimed at professionals in the industry, from travel agents to airline and hotel personnel.
TTN provides in-depth and extensive coverage of relevant issues in the Middle East and North Africa as well as in other parts of the world. Travel related news, analysis, and new appointments together with information on up-coming exhibitions, marketing and promotional campaigns are presented in an innovative and striking colour tabloid.
Every issue also contains a collation of international and regional news and topical features of interest to readers.