Ramada International Hotels and Resorts, a division of Marriott International Inc, announced the expansion of its portfolio from 26 hotels in 2000 to 200 properties at ITB Berlin 2004.
The sucess of the brand results from a strategy that includes the conversion of groups in distinct locations as well as individual franchise and management contract agreements. In addition, growth is a combination of a flexible franchising strategy, master licensing, management contracts and a new operational services agreement.
“We have an agressive growth strategy to expand the Ramada brand around the world,” said Reas Kondraschow, senior VP and MD, Ramada International.
Among the 200 new hotels are 12 properties in The Netherlands as well as hotels in Morocco, Korea, Egypt, Sweden, Italy, Prague, Australia and the London Docklands.
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