The Sarawak Tourism Board (STB), the first government organisation in Malaysia  to be awarded the  prestigious quality standards by becoming a fully certified Integrated Management System (IMS) Organisation comprising the ISO 9001:2000, ISO 14001:1996 and OHSAS 18001:1999, has consistently emphasised on Green Tourism as well as focused on health and safety aspects across the tourism industry.

Besides having a management system that ensures provision of quality tourism services, the Environment Management System, and the Occupational Health and Safety System also represent the commitment and accountability of the organisation towards continual improvement in the quality of the environment and assuring the stewardship of the environment. 
The important thing is that the Sarawak Tourism Board does not just promote tourism but also takes into consideration the health and safety of tourists and the effect of tourism on the environment.  It also pays attention to standards, such as ensuring the tour operators and their clients adheres to safety standards and procedures and a host of relevant other considerations when in the state.
Clearly, the Sarawak Tourism Board has had the foresight to realise that its performance is crucial to the successful promotion of tourism in Sarawak.