The Bicester Collection, a family of 11 distinctive luxury shopping destinations in Europe and China, is introducing a new virtual retail experience, bringing its unique Village environment to audiences worldwide. This innovative new offering is powered by the Emperia platform, an immersive retail start-up that imagines the future of the industry, where brands can offer seamless and personalised experiences physically and virtually. Offering seamless alignment between its physical and digital offering, The Bicester Collection’s immersive virtual experience allows audiences around the world to discover four of the Collection’s Village destinations, Bicester Village, La Roca Village, La Vallée Village and Fidenza Village, from the comfort of home.