The ‘Ride of a Lifetime’ in Switzerland
Switzerland Tourism has unveiled its new film for its ongoing ‘I need Switzerland’ campaign to promote rail travel and the Grand Train Tour of Switzerland. After having collaborated on screen with Robert De Niro in 2021 and Anne Hathaway in 2022, tennis legend and the global brand ambassador of Switzerland Tourism- Roger Federer will now partner with Trevor Noah, international comedian, best-selling author, producer, and philanthropist for the film.
Titled ‘The Ride of a Lifetime’, the film showcases the ease and efficiency of the Swiss Travel System and highlights the famous panoramic rail routes that combine to make the Grand Train Tour of Switzerland.
The film, directed by Oscar-winning director Tom Hooper, features the iconic duo getting ready to take a train as part of a shoot to promote the Grand Train Tour of Switzerland.
The route they take in the film is a part of the Grand Train Tour of Switzerland, the 1,280 kilometres train tour that leads from the most charming Swiss cities like Lucerne to Alpine villages like Zermatt, and through UNESCO World Heritage sites, impressive natural wonders such as the Rhine Falls and majestic mountains such as the Jungfraujoch, Titlis or Matterhorn. It allows visitors to explore all this and more, all year round, in comfort and at their convenience.
One can experience the entire tour with only one single ticket – the Swiss Travel Pass. This pass is the key to the Swiss public transport network. Visitors can hop on to Swiss trains, buses, trams and boats with this pass that can be bought for 3, 4, 6, 8 or 15 days. To give travellers even more time to explore the Grand Train Tour of Switzerland, there is a global Swiss Travel Pass promotion. As part of the special offer, until May 14, 2023, up to two additional travel days will be added free of charge when buying an eligible Swiss Travel Pass.This is Roger Federer’s third outing showcasing some of the most stunning sights, experiences and culture of his home country, raising the bar each time and setting new standards of national tourism advertising with Switzerland Tourism.