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BA Sleeper to hit Dubai
February 2004 271

British Airways will include Dubai in trials of its new business class Sleeper Service.

It is designed to provide customers with a longer, more comfortable nights sleep by minimising cabin disturbances and offering a more catering.
“We are looking to use the Dubai trial to gather as much feedback as possible from our Middle East customers, crew and staff.  If the results show that our customers enjoy the service we will be looking to roll out the Sleeper Service concept on overnight flights in other Middle East countries,” said Debbie Frampton, commercial manager for Dubai & Northern Emirates.
The trial will include a choice of dining options as well as higher quality pillows and blankets aimed at maximising comfort when sleeping on Club World flat beds.

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