Westin reimagines gear lending programme
Rooted in its mission of providing signature wellness programmes that empower guests to regain control and enhance their wellbeing, Westin Hotels & Resorts has reimagined its Gear Lending programme, featuring the latest in high-tech recovery and total body strength training equipment.
Rolling out at the brand’s over 230 properties globally, the next generation WestinWORKOUT Gear Lending programme will encompass a library of kits allowing guests to borrow the equipment they need – whenever they want – to optimize their stay and feel their best. The programme is available to guests at The Westin Abu Dhabi Golf Resort & Spa and The Westin Dubai Mina Seyahi Beach Resort & Marina.
Westin has tapped fitness powerhouses for the first two kits of its re-energized Gear Lending programme. Global high-performance wellness brand Hyperice features its game-changing massage and compression recovery products that are ideal for post-workout recovery, as well as soothing stiffness and tension from long travel.
Additionally, direct-to-consumer fitness accessories brand Bala features its beautifully designed and highly versatile total body fitness pieces, providing opportunities for guests to move well both in their guest room and outside, wherever the day takes them.
“For Westin, wellness is central to our mission. Over the last decade, through our WestinWORKOUT Gear Lending programme, we’ve helped guests optimize their fitness routines and accomplish more while on the road,” said Jennifer Connell, Global Brand Leader, Westin Hotels & Resorts and Vice President, Distinctive Premium Brands, Marriott International. “As strength training and recovery have evolved into essential wellness rituals, we’ve reimagined our beloved programme to be more versatile and partnered with cutting-edge brands that help motivate and inspire guests to reach their full potential.”
Hotel guests who wish to bring the WestinWORKOUT Gear Lending experience home can request an exclusive promotional code to shop the products on the Bala and Hyperice websites. Looking ahead, Westin plans to continue expanding its Gear Lending programme with more kits added to the roster as well as additional, enhanced guest experiences.
In addition to WestinWORKOUT Gear Lending programme, offerings under the Move Well pillar include the signature WestinWORKOUT Fitness Studios, and the more than 225 on-property Run Concierges around the world who host group runs and encourage athletes of all levels to grab a RunWESTIN map and explore the destination.
The Westin experience comes to life through the brand’s Six Pillars of WellBeing – Sleep Well, Eat Well, Move Well, Feel Well, Work Well, and Play Well – allowing guests to personalize their stay and engage in programming that best meets their needs.